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Pricing
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Pricing

Pricing & Churn: A Relationship Worth Investing In

Navigating revenue churn through strategic pricing is a delicate dance. This article delves into the nuanced relationship between pricing strategies and customer retention. Discover effective strategies and key tactics to manage pricing and mitigate churn. Learn how to align pricing with customer value and to communicate transparently to drive continuous revenue growth in today's competitive market landscape.
Alex David
Alex David
Originally published: 26/Feb/24
Product

Introducing AI Insights: Enhance Your Billing Data Analysis with Free Corrily App on Stripe

AI Insights is a valuable addition for businesses of all sizes looking to make the most of their Stripe billing data. Applying artificial intelligence to analyze your billing data, AI Insights offers clear and actionable insights to improve your business operations.
Corrily Team
Corrily Team
Originally published: 01/Feb/24
Pricing

What Does PriceGPT Say About Your Pricing Page?

PriceGPT makes it easy for anyone even without pricing knowledge to analyze their pricing and make iterative improvements. This article looks at the top 3 pricing mistakes seen by PriceGPT along with actionable recommendations to effectively address them.
Therese Chua and Alex David
Therese Chua and Alex David
Originally published: 18/Jan/24
Company

Corrily: 2023 Year In Review

From unlocking new opportunities for our customers to launching exciting products and receiving prestigious industry recognition, 2023 has been a testament to the dedication of our team and the incredible community we have had the privilege to work with. This article takes a look at key product capabilities and company updates that happened in 2023.
Corrily Team
Corrily Team
Originally published: 11/Jan/24
Product

10 Practical Examples on How to Optimize your Subscription Paywalls

Optimize your subscription paywall strategies with these 10 best practices to maximize conversions and revenue. Leverage Corrily’s Paywall Experimentation and Segmentation capabilities to test the effectiveness of your strategies.
Praveen Maloo
Praveen Maloo
Originally published: 16/Dec/23
Product

Launching Corrily's Advanced Paywall Features: Experimentation and Segmentation

With Corrily’s Paywall Experimentation and Segmentation features, subscription businesses can test various aspects of their paywall and pricing pages, and can tailor their paywalls for different markets, user segments, or even cohorts of users.
Corrily Team
Corrily Team
Originally published: 05/Dec/23
Product

Introducing PriceGPT: Revolutionize Your Pricing Strategy with AI-Powered Insights

Trained on thousands of pricing pages by the best minds in pricing, PriceGPT makes it super easy for anyone even without pricing knowledge to analyze their current pricing and make iterative improvements. PriceGPT is your pricing Copilot, designed to transform the way you monetize your product.
Praveen Maloo
Praveen Maloo
Originally published: 21/Nov/23
Pricing

How to Lose $200M - the Story of Unity’s Pricing Backlash

This article will dive into Unity’s recent pricing strategy backlash: the proposed change, what happened as a result, why Unity may have wanted this change, and what we can learn from their blunder. We also share three tips to ensure a smoother price change rollout.
Alex David
Alex David
Originally published: 28/Oct/23
Pricing

What Should Your SaaS Monetization Model Be?

A guest post by Shah Choudhury, Senior Manager for Pricing Strategy at Salesforce, discussing different SaaS monetization models, and sharing best practices and solutions on how to leverage value metrics for your pricing and packaging.
Shah Choudhury
Shah Choudhury
Originally published: 18/Sep/23
Product

Corrily Unveils a No-Code Paywall Builder: Personalize, Experiment, and Convert Like Never Before

Success in the highly competitive subscription industry hinges on differentiation and the ability to deliver personalized experiences to potential customers. Corrily's no-code paywall and pricing page builder offers a unique solution to subscription companies looking to optimize conversions through personalization and experimentation.
Corrily Team
Corrily Team
Originally published: 11/Sep/23
Pricing

Essential Metrics for Product-Led Growth Companies

A guest post by Jurn van Wissen, Senior Product Manager (Monetization) at Veed.io, discussing the metrics that Product-Led Growth (PLG) companies have to focus on, and sharing best practices for using metrics in PLG.
Jurn van Wissen
Jurn van Wissen
Originally published: 23/Aug/23
Pricing

Revamp Your Acquisition Strategy: A Comparative Analysis of Stripe, Chargebee, and Recurly's Trial Offerings

In today’s article, we discover the power of trials in acquiring customers. We also dive into a comparative analysis of Stripe, Chargebee, and Recurly's trial offerings and uncover their strengths and limitations to help you choose a platform that supports your customer acquisition strategy.
Corrily Team
Corrily Team
Originally published: 17/Aug/23
Pricing

Decoding AI Pricing Strategies: Insights from an Interview with Veed's Jurn van Wissen

A collaboration post between Jurn van Wissen, Senior Product Manager (Monetization) at Veed, and Alex David, co-founder and COO of Corrily discussing the challenges and considerations involved when pricing AI features. This is part of a larger series of conversations happening at Corrily around monetizing AI.
Alex David and Jurn van Wissen
Alex David and Jurn van Wissen
Originally published: 01/Aug/23
Product

Why You Should Use an Experimentation Platform

Experimenting with your prices and packages, especially when done right, allows you to increase your revenue and conversions, and ultimately, your customer’s lifetime value (LTV). We talk about why and how using an Experimentation Platform allows you to scale your experimentation efforts and lets you harness the efficiency of machine learning models and data sampling algorithms to make data-driven decisions.
Therese Chua
Therese Chua
Originally published: 25/Jul/23
Company

Corrily Welcomes Industry Veteran Omar Nawaz to its Advisory Board

We are thrilled to welcome Omar Nawaz to our advisory board, bringing invaluable expertise in subscriptions and billing to the Corrily team. Joining Kevin Novak and Harini Karthik on our advisory board, Omar's arrival strengthens our position in delivering even greater value to our customers.
Corrily Team
Corrily Team
Originally published: 20/Jul/23
Product

Segment, Localize and Fine-Tune Prices In Less Than 60 Seconds

Modifying prices for multiple segments can be an arduous task that requires duplicating plans for different regions, segments, and currencies. Corrily's Price Control Center provides an all-encompassing solution to manage and fine-tune subscription prices, enabling businesses to move nimbly in a fast-paced global market.
Praveen Maloo
Praveen Maloo
Originally published: 20/Jun/23
Pricing

Pricing for AI Solutions

If you are thinking about introducing Generative AI (GenAI) into your product, you need to also be thinking about how you are going to introduce GenAI into your pricing and packaging.
Alex David
Alex David
Originally published: 03/Apr/23
Pricing

Why Using Web Experimentation Platforms for Price Testing is Suboptimal

While web experimentation platforms can assist with simplistic, one-time tests, they are not designed to meet the evolving pricing needs of a business. Establishing a reliable infrastructure for pricing optimization is not only complex and expensive, but it also takes the company's focus away from improving its products. This article discusses why using web experimentation platforms for price testing is suboptimal and why it's optimal to have a platform specifically designed for price experimentation.
Corrily Team
Corrily Team
Originally published: 10/Feb/23
Pricing

Multi-Armed Bandit Vs. A/B Testing In SaaS Price Optimization

A Forbes Council post by Kirill Gugaev, VP of ML and Research of Corrily, sharing why Bayesian-style experimentation (multi-armed bandit) might be better than an A/B test.
Kirill Gugaev
Kirill Gugaev
Originally published: 18/Jan/23
Company

Corrily: 2022 Year In Review

Corrily’s mission to help companies use pricing as a growth lever has increasingly become more relevant this year, especially amidst the global economic situation. We spent the year deepening Corrily’s core product promise of price optimization, as well as listening to customer feedback and expanding into newer focus areas for the company. This article takes a look at key product capabilities that we rolled out in 2022.
Corrily Team
Corrily Team
Originally published: 27/Dec/22
Pricing

How to Use Discounts to Drive Growth for a Subscription Business

Discounting is one of the most popular holiday strategies for businesses to meet their end-of-year sales goals. This article looks at different discounting techniques, delves into why subscription companies might want to discount, and offers a guide on how to effectively use discounts to drive business growth.
Corrily Team
Corrily Team
Originally published: 14/Dec/22
Pricing

Price Experimentation 101: A Guide to Finding the Best Growth Strategy For Your SaaS Company

Market research, surveys, and price experimentation are some of the ways experts develop their pricing strategy. This article focuses on price experimentation and discuss the benefits of carrying out a good price testing program, when to start, what you need for successful experimentation, and the pitfalls to avoid.
Corrily Team
Corrily Team
Originally published: 08/Dec/22
Pricing

How To Price Your PLG Product

A guest post by Kyle Poyar, OpenView Partner, in collaboration with Abel Riboulot of Corrily sharing five pricing insights that every PLG company needs to know—all supported by never-before-seen experimental data.
Kyle Poyar and Abel Riboulot
Kyle Poyar and Abel Riboulot
Originally published: 22/Sep/22
Customer Success

How Linktree’s Culture of Experimentation Led to a 14% Increase in LTV

We sat down with the Strategy and Operations team of Australian unicorn Linktree to talk about their decision to overhaul their pricing and packaging strategy, why they experimented with pricing, and how they increased their LTV.
Corrily Team
Corrily Team
Originally published: 01/Sep/22
Pricing

Inflation in the Subscription Economy

While rising inflation is a legitimate concern for SaaS companies, its effects can be mitigated by planning ahead and adapting prices the right way.
Andrej Zukov Gregoric
Andrej Zukov Gregoric
Originally published: 28/Jan/22
Pricing

What's in a Number? How to Use Pricing Psychology

Pricing is more than just what the price should be. How you price products is also crucial.
Therese Chua
Therese Chua
Originally published: 29/Oct/21
Last updated:
02/Jun/22
Pricing

What Your Pricing Strategy Needs to 1.5X Your Revenue

You may be excluding customers and reducing your revenue by not understanding this.
Therese Chua
Therese Chua
Originally published: 14/Oct/21
Pricing

Beyond Currency Conversion: What True Price Localization Looks Like

Price localization isn't simply converting the price into a different currency. Understand what true localization is and why it is a key to maximizing conversions and revenue.
Therese Chua
Therese Chua
Originally published: 06/Oct/21
Pricing

Why Companies Price Discriminate and Why You Should Too

Price discrimination sounds like a bad thing, but we’re here to argue that when done correctly, price discrimination can be a very good thing.
Abel Riboulot
Abel Riboulot
Originally published: 29/Sep/21
Last updated:
28/May/22
Customer Success

This Is What Scrimba Did to Increase Revenue by 50%

We sat down with Per Harald Borgen, CEO of Scrimba AS, to talk about his experience with purchase power parity, why he thinks all companies should do it, and how he obtained 50% revenue growth from price optimization.
Corrily Team
Corrily Team
Originally published: 22/Sep/21