How Issuu Leveraged Corrily’s Experimentation Capabilities for Growth

When leading digital publishing platform Issuu were exploring solutions to build an experimentation framework within the company, they turned to monetization platform Corrily to efficiently experiment at scale and reduce engineering dependency.

Kirill Gugaev, CTO @ Corrily

Key Learnings

It’s important to understand the nuances of monetization testing compared to broader product testing like A/B testing. It’s also important to conduct tests in a way that doesn’t disrupt or provide an inconsistent experience for end users, or to test ideas on specific user segments before scaling, ensuring data-driven validation before broad implementation.

A purpose-built experimentation platform like Corrily helps with the unique requirements of monetization PMs and where Issuu has effectively leveraged Corrily to unlock continuous growth.