How Corrily Helped Scrimba Increase Revenue by 50%

When their product offerings became more complex, a leading Oslo EdTech company turned to Corrily’s price optimization solution that led to a significant increase in monthly recurring revenue (MRR) and conversion rates.

Actions

Raising prices for higher-income countries (+25% in the US).
Reducing prices for lower-income countries (Venezuela -74%).
Adjusting for specific target audiences in a country (China +30%).

Results

50%
increase in new MRR
12%
improvement of conversion rate

About Scrimba

Scrimba is an online platform delivering programming education via interactive screencasts.
International user base of over 500,000 registered users.
Experimented with purchasing power price adjustments in 6 regions before Corrily stepped in.
Freemium model, prices hidden until after sign up
1,000 pricing page views by signed in users per day

Timeline

Scrimba and Corrily entered into agreement, data access was granted and Corrily delivered a report outlining the current state of Scrimba’s pricing and realistic future success criteria.
During the integration phase, Corrily’s API was integrated with and wrapped around the prices Scrimba displays to its users. The integration itself only took a few hours but data was allowed to flow through Corrily for a few days to ensure stability.
During the optimization phase, price testing was implemented across selected regions. In as little as 2 weeks, improvements in RPV and conversion rate were seen.
The results and insights produced by the experiments helped Scrimba determine next steps. Scrimba is looking to refine its discount offerings based on the content consumed by their users. Corrily’s engine supports these capabilities and a project is underway.

Onboarding starts with an initial data audit to surface opportunities

Based on historical data, Corrily was able to find countries that could be optimized.
Analysis of historical performance allowed the setting up of benchmarks and goals.
The report outlined areas of improvement and initial analysis on a per-country basis.

Smooth integration, timely updates, & priority support

Integration was completed in an afternoon.
Scrimba uses its own programming language, but Corrily functions as an API, so implementation was painless.
During the optimization phase, Scrimba had access to a dashboard to monitor the experiments.
On a regular basis Corrily provided ad-hoc analyses of performance, as well as regular catch-ups and reports.
Corrily provided white glove support during the implementation, which included code review and integration testing.
Thanks to Corrily, we managed to increase our revenue with 50%. There's hardly anything you can do which has a higher ROI. Plus, it makes our product more accessible globally, so it is a no-brainer. I am also really impressed with their speed of execution and overall service. Whatever we've needed, they have done.
- Per Harald Borgen (CEO of Scrimba)

Ready to see your revenue grow with Corrily?

Join other successful companies, such as Scrimba and Skillshare, in finding the optimal prices for your users.