Webinar

Building a Culture of Experimentation: Linktree’s Monetization and Growth

Delve into how Linktree fostered a culture of experimentation to fuel their growth and monetization efforts. Learn about pricing and packaging experimentation, product strategy, category creation, value, and cost. We'll share practical strategies and principles that can benefit growth, product, and strategy teams, particularly those working at fast-growing companies.

Some takeaways from the session are:

1️⃣ Focus on creating an exceptional product to meet user needs, and align your prices and packages with your product value.

2️⃣ Transitioning from traditional “speed to market” to “speed to signal” by running experiments allowed Linktree to quickly test their hypotheses and gather user insights.

3️⃣ Clear communication, leadership endorsement, and tooling are some of the key components in building a culture of experimentation. Consistency, persistence and resilience are essential qualities for teams to embrace a culture of experimentation.

4️⃣ Find the balance between user experience and the speed of experiments. Experimentation is an iterative process based on continuous learning and quick adjustments.

5️⃣ “Failed” experiments are still valuable because they provide insights and a deeper understanding into your users. Build up your bank or library of learnings and experiments as they help you learn more about your users and lets you get better at helping them solve their problems.

Some of the most innovative subscription companies trust us with their pricing

“Corrily’s flexible price experimentation platform was a great match for us. We were able to quickly test new ideas based on our business needs, and measure the results in real-time. Our last experiment with Corrily resulted in 14% improvement in LTV.”
George Turnbull
Senior Strategy and Operations Manager at Linktree
“Using Corrily has opened up a world of new possibilities for our business. The ability to experiment on different approaches to pricing has been a game-changer that we believe will benefit our customers while still helping us achieve our business goals. The technical setup was seamless and the integration with Chargebee makes pricing updates straightforward.”
Antony Pinshaw
Group Product Manager at Mosh
“We were looking for a long-term pricing partner to meet our growth needs and optimize prices worldwide. Corrily was able to quickly evaluate our current strategy, run price experiments, and make data-driven recommendations that propelled our business forward significantly”
Michael Stocks
VP Strategy and Operations, Linktree
“Price was always sort of a black box for us at IFTTT. Corrily has changed that by helping us understand our users’ willingness to pay, precisely how much should we charge them and the impact price movement has on our revenue metrics. They have been great business partners for us on this pricing journey!”
Erin Grogan
CFO, IFTTT
“Corrily was incredibly easy to set up. In just the first week, we saw a 45% uplift on conversions from our international traffic. Corrily helps us pick the best pricing strategy in each geography, using a rigorous data-driven methodology. The team works around the clock to provide us with insights, recommendations, and support.”
Ethan Yu
Co-Founder, Motion Inc.
“Thanks to Corrily, we managed to increase our revenue by 50%. There’s hardly anything you can do which has a higher ROI. Plus, it makes our product more accessible globally, so it is a no-brainer. I am also really impressed with their speed of execution and overall service. Whatever we’ve needed, they have done. I was so impressed by the service that I became an investor in the company.”
Per Harald Borgen
CEO, Scrimba
“Corrily’s flexible price experimentation platform was a great match for us. We were able to quickly test new ideas based on our business needs, and measure the results in real-time. Our last experiment with Corrily resulted in 14% improvement in LTV.”
George Turnbull
Senior Strategy and Operations Manager at Linktree
“Using Corrily has opened up a world of new possibilities for our business. The ability to experiment on different approaches to pricing has been a game-changer that we believe will benefit our customers while still helping us achieve our business goals. The technical setup was seamless and the integration with Chargebee makes pricing updates straightforward.”
Antony Pinshaw
Group Product Manager at Mosh